My Methods

I Focus on User Value

The Engage­ment Lab has sev­er­al years of expe­ri­ence in the analy­sis, appli­ca­tion and imple­men­ta­tion of user-cen­tered inno­va­tion meth­ods and cus­tomer-ori­ent­ed prod­uct devel­op­ment in the DACH region and in the USA.

  • Our Inno­va­tion Assess­ment mod­ules and prod­uct devel­op­ment apply meth­ods such as Design Think­ing or the Jobs-to-Be-Done approach, always focus­ing on user needs.
  • Using meth­ods such as Busi­ness Mod­el Inno­va­tion, Prod­uct Field or Poten­tial- and Mar­ket Analy­sis, we iden­ti­fy new cus­tomer groups and busi­ness areas with you and for you.
  • We save resources with pro­to­types that are test­ed and improved very ear­ly in the process.
  • With this iter­a­tive approach, promis­ing ideas can be devel­oped into a mar­ketable prod­uct faster and cheap­er.
  • Poten­tial cus­tomers are involved in the devel­op­ment process at a very ear­ly stage, which sig­nif­i­cant­ly improves the chances of suc­cess of new prod­ucts or ser­vices.