I Focus on User Value
The Engagement Lab has several years of experience in the analysis, application and implementation of user-centered innovation methods and customer-oriented product development in the DACH region and in the USA.
- Our Innovation Assessment modules and product development apply methods such as Design Thinking or the Jobs-to-Be-Done approach, always focusing on user needs.
- Using methods such as Business Model Innovation, Product Field or Potential- and Market Analysis, we identify new customer groups and business areas with you and for you.
- We save resources with prototypes that are tested and improved very early in the process.
- With this iterative approach, promising ideas can be developed into a marketable product faster and cheaper.
- Potential customers are involved in the development process at a very early stage, which significantly improves the chances of success of new products or services.