Meet the Founder

Klaus Weinmaier 

Klaus is a dig­i­tal busi­ness expert with many years of expe­ri­ence in the devel­op­ment of user-cen­tered strate­gies and prod­ucts. In 1995, he co-found­ed Austria’s lead­ing media plat­form, the first Ger­man-lan­guage online news­pa­per. In 2013, he start­ed the inno­va­tion con­sul­tan­cy “The Engage­ment Lab”. From 2019 to 2020, as COO he devel­oped a prod­uct and mar­ket strat­e­gy for Tonio, a US-Aus­tri­an Start­Up in the broad­cast sector. 

Klaus deep­ened his exper­tise in the field of dig­i­tal busi­ness mod­els and user-cen­tered inno­va­tion in 2012 dur­ing a one-year research and work stay as a Knight Fel­low­ship Affil­i­ate at Stan­ford Uni­ver­si­ty. He received train­ing at the Stan­ford Grad­u­ate School of Busi­ness and the Stan­ford School of Design (

Klaus stud­ied Polit­i­cal Sci­ences at the Uni­ver­si­ty of Vien­na and was a lec­tur­er at the Ham­burg Media School and at the Vien­na Uni­ver­si­ty of Tech­nol­o­gy. After sev­er­al years in Vien­na, Palo Alto, Ham­burg, Zurich, and Oxford, he is now based in New York City.

Infor­ma­tion about projects, events, and pub­li­ca­tions on

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