Klaus is a digital business expert with many years of experience in the development of user-centered strategies and products. In 1995, he co-founded Austria’s leading media platform derStandard.at, the first German-language online newspaper. In 2013, he started the innovation consultancy “The Engagement Lab”. From 2019 to 2020, as COO he developed a product and market strategy for Tonio, a US-Austrian StartUp in the broadcast sector.
Klaus deepened his expertise in the field of digital business models and user-centered innovation in 2012 during a one-year research and work stay as a Knight Fellowship Affiliate at Stanford University. He received training at the Stanford Graduate School of Business and the Stanford School of Design (d.school).
Klaus studied Political Sciences at the University of Vienna and was a lecturer at the Hamburg Media School and at the Vienna University of Technology. After several years in Vienna, Palo Alto, Hamburg, Zurich, and Oxford, he is now based in New York City.
Information about projects, events, and publications on https://www.linkedin.com/in/weinmaier/
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