Klaus Weinmaier

Driving User-Centered and Sustainable Innovation

I am an expe­ri­enced inno­va­tion expert work­ing main­ly in Europe and the USA. I sup­port com­pa­nies in devel­op­ing and imple­ment­ing dig­i­tal strate­gies, cre­at­ing inno­v­a­tive prod­ucts and intro­duc­ing user-cen­tered inno­va­tion process­es.

I worked with more than 30 clients in com­mu­ni­ca­tion, media, con­sumer goods, and tech — both as an exter­nal con­sul­tant, as well as an inter­im man­ag­er in res­i­dence. My own expe­ri­ence as a man­ag­er and founder helps me to tack­le press­ing issues with my clients effec­tive­ly, like the rein­ven­tion of dig­i­tal busi­ness mod­els and prod­ucts and the redesign of work­flows and orga­ni­za­tion­al struc­tures.

After many years in var­i­ous man­age­ment posi­tions at Austria’s lead­ing media plat­form Standard.at, which I co-found­ed in 1995, I set up my own inno­va­tion con­sul­tan­cy “The Engage­ment Lab” in 2013. I deep­ened my exper­tise in the field of dig­i­tal inno­va­tion in 2012 dur­ing a one year research and work stay as a Knight Fel­low­ship Affil­i­ate at Stan­ford Uni­ver­si­ty. I focused on dig­i­tal busi­ness strate­gies and user-cen­tered prod­uct devel­op­ment in the heart of Sil­i­con Val­ley, receiv­ing train­ing at the Stan­ford Grad­u­ate School of Busi­ness and the Stan­ford School of Design (D‑School).

After sev­er­al years in Vien­na, Palo Alto, Ham­burg, Zurich, and Oxford, I am now based in New York City but trav­el to Europe on a fre­quent basis.

Mobile: +1 929 4864567
Mail: klaus.weinmaier@nulltheengagementlab.com
LinkedIn: linkedin.com/in/weinmaier
Twit­ter: twitter.com/weinmaier